StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Media Comparison Paper - Essay Example

Cite this document
Summary
Dell is one of the finest companies around the world supplying personal computers and related peripherals around the world. Dell has been around for the last more than 25 years in designing, developing, manufacturing, marketing and providing services like personal computers, servers, printers etc…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Media Comparison Paper
Read Text Preview

Extract of sample "Media Comparison Paper"

Download file to see previous pages

The E-business in its simplest form can be described as doing business in electronic form. Online presence is one predominant form of e-business. Today we are living in a society where the marketing techniques hold a great deal of importance. These techniques include marketing communication together with packaging of the product or service. Mass media plays a crucial role in propagating the message from the company to the existing as well as prospective customer. 'Mass media' a perfect combination of 'Mass' i.e. the public and 'media' i.e. the means of communication, is a deceptively simple yet broad term which encompasses Institutions as well as individuals.

Electronic media, print media, internet, informal channels etc are all different forms of mass media. Now a days print media stands distinctly apart from other forms of media. While internet is able to provide us instant access to any information that we desire, print media has the potential of holding our attention provided the company is able to come out with a catchy advertisement. This forms the basis for further exploration. Dell seems to have mastered the art of coming out with catchy ideas while propagating the message through print media. . ell makes it a point that the advertisement appears distinctively graceful and full of information, sufficient enough for the prospective customer to do some initial research.

In addition the company indicates its website address as well, with the information that the products can be customer built depending upon the requirements of the customers. This helps the company in making it a comprehensive marketing communication campaign. Dell.com: Where every day brings a New DealThe homepage of Dell is quite attractive as compared with the latest laptops inviting the visitor to at least have a look on the features. In the products category on the net, the company displays its entire range of products with options for the customer to go through all these products and zero-in on the desired one.

Subsequently, the customer is taken on the desired product page, which displays;i. The price of the productii. The tabs 'Build yours' and 'Build Yours with 64 bit power' for customization of the product1Once the customer starts making his/her own product e.g. laptop computer with distinctive requirements, the costs of the product gets updated automatically. This feature is generally not found with other companiesOnce the prospective customer finalizes his/her requirements, the website asks the customer to fill out some of the personal details so that the company executive could get in touch with the person/s.

This process hardly takes couple of minutes. Now, it is the turn of the company and its executives to get in touch with the online visitor and offer him/her the products at best possible prices. This is perfectly in line with the theories of communication which say that the visit must be followed up with matching offers to the customer. If the customer feels inclined

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1533248-media-comparison-paper
(Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 Words)
Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1533248-media-comparison-paper.
“Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1533248-media-comparison-paper.
  • Cited: 0 times

CHECK THESE SAMPLES OF Media Comparison Paper

Comparisons between two retail organizations namely JC Penney and Kohls

The research paper is based on making comparisons between two retail organizations namely JC Penney and Kohl's with respect to product varieties, prices,customer services and store layout.... In order to compare the two retailers, five items have been selected… THESIS STATEMENT The research paper is based on making comparisons between two retail organizations namely JC Penney and Kohl's with respect to product varieties, prices, store locations, customer services and store layout....
3 Pages (750 words) Research Paper

Print vs. Digital Media

hellip; According to the paper broadcast media uses radio and motion and/ or film pictures.... In a general sense, one of the differences between print media and digital media can be represented as that print media contains writing on the bound books paper and digital media comprise writing on computer screen.... It has been viewed that in Europe, people reading newspaper is very less in comparison with the one using the internet.... Mass media refers to both print and digitalized communication channels that aid in disbursing information to a larger audience....
14 Pages (3500 words) Research Paper

Print Media Versus Internet

This research paper will describe the pace of transformation in the print media to the internet journalism.... As a result, the newspapers and magazines have virtually disappeared from the scene hence creating the concept of print with no paper.... The aim of this research paper to create a contemporary understanding of new technology and to give the readers the context of how new media(internet) and print media have transformed as a result of technological changes, and their effect to the society's culture....
13 Pages (3250 words) Research Paper

False Activation Rates by EMS and the ER Doctors on STEMI Patients

With this concern, the research paper will mainly focused on evaluating and understanding the trends as well as rates of false activations in relation to STEMI depending on which, effective strategies will be formulated as how to reverse the rise in the rates of such false activations.... Apart from these, the research paper will also focus towards elaborating the cases wherein the doctors have failed in detecting and activating the STEMI patients.... Finally, a comparison will be made in the research paper regarding the data provided in opposition to national trends, elaborating the strategies that can be used in enhancing the provided data....
5 Pages (1250 words) Research Paper

The Process of Benchmarking

The purpose of this paper is to examine how the process of benchmarking is important in financial decision making.... This survey offers information that can be used by other organizations for comparison.... Factors for comparison outlined in this survey include time spent in indirect care, issues that affect bedside nurse, recommendations on how to increase time spent on patients bedsides, job satisfaction among nurses, and ways to improve job satisfaction....
2 Pages (500 words) Term Paper

Comparison of Online Retailers' Website: Next versus Marks & Spencer

This paper presents an elaboration of the websites of the two departmental stores.... In order to do so effectively, the paper considers the details of the usability of each of the two websites.... The paper will bring the comparative discussion to a concluding note by highlighting the strategies of feedback that each of the two websites has adopted in order to acquire feedback from consumers....
6 Pages (1500 words) Term Paper

The Connection and Effect of the Media on the Economy

This paper “The Connection and Effect of the Media on the Economy” will specifically identify media's link on economic variables such as supply, aggregate supply, aggregate demand, GDP, consumer sentiment, associate MPC, real GDP, nominal GDP, and inflation.... hellip; Recent studies found that the media plays a pivotal role in agenda setting and "priming" because of its ability to influence mass perceptions and behavior.... This underscores the argument that there is a close interrelationship between the economy, the media through the latter's hold on the tide of public opinion....
5 Pages (1250 words) Research Paper

Role of Social Media Platforms in Healthcare Interventions

… The paper "Role of Social Media Platforms in Healthcare Interventions" is a delightful example of a term paper on media.... The paper "Role of Social Media Platforms in Healthcare Interventions" is a delightful example of a term paper on media.... On the contrary, however; the paper emphasizes that social media should be used as a complementary tool as opposed to being a replacement of conventional relationships....
10 Pages (2500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us