StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing strategy: create a good strategy - Essay Example

Cite this document
Summary
Across all the consumers (socialite, Ngen, fashionsta, commuters, and connected consumers) out-of-order form of advertisement has recorded to be the best approach as compared to other forms of advertisement media.
The speed in offering quality services will be the tactics…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Marketing strategy: create a good strategy
Read Text Preview

Extract of sample "Marketing strategy: create a good strategy"

Marketing Strategy (SOSTAC model) Similarities Acrossall the consumers (socialite, Ngen, fashionsta, commuters, and connected consumers) out-of-order form of advertisement has recorded to be the best approach as compared to other forms of advertisement media. 2. Connected consumers, Ngen, and Fashionsta pend mor than 50% of their time socializing on weekend.3. Newspaper and magazine performs poorly in advertising when targeting the five specific consumers.Differences1. Commuters spend the highest time (80%) shopping in weekend as compared to other consumers2.

Commuters still spend much of their time travelling as compared to any other categories of consumers. 3. Adshel can be used to advertise to all categorize of consumers, but Ngen have the highest level (75%) than the rest.Marketing strategy for shoe repair using SOSTAC modelSituational analysisLow demand for the service, thus low income levelObjectivesTo increase sales this will in turn increase income level.StrategyMarketing the service has been identified as the means to increase the sales.

Promoting the service should be designed to attract various market segments. Tactics The speed in offering quality services will be the tactics within the firm. Competitive pricing will attract the different consumers to the service being provided. Advertising using out-of-home will be prudent since it is accessible to all categories of consumers. Actions To ensure the tactics identified are implemented a responsibility matrix is required. Promotion of the service is essential, since different segment of the consumers will be assigned individuals who are conversant with the market segment.

Control In case the tactics failed, another plan should be underway to push the sales. For this case, promotion approach will be altered. Advertisement using television and newspaper will be used to pass information about the service to the old generation. Marketing scorecard for shoe repair service

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing strategy: create a good strategy Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1692505-marketing-strategy-create-a-good-strategy
(Marketing Strategy: Create a Good Strategy Essay)
https://studentshare.org/marketing/1692505-marketing-strategy-create-a-good-strategy.
“Marketing Strategy: Create a Good Strategy Essay”, n.d. https://studentshare.org/marketing/1692505-marketing-strategy-create-a-good-strategy.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing strategy: create a good strategy

Integrated Marketing Communication at Volvo

Weakness Factor like traditional design can create a negative image in the mind young people and unknowingly VOLVO is de-marketing their product for their target young customer (D'Amico, “Demarketing e turismo sostenibile”).... Opportunity VOLVO MOVE can change its marketing strategy by using social media marketing to fulfil the primary intention of spreading their message for test driving.... Different techniques of marketing communication can be used by VOLVO, but selecting a communication strategy which has right blend of clarity, large communication impact and consistency can be a challenging task....
7 Pages (1750 words) Assignment

Strategy Implementation in an International Food and Beverage Company

This research is being carried out to evaluate and present strategy implementation in an international food and beverage company.... In line with this strategy, the company has been involved in a number of partnerships and mergers with different food companies in different parts of the world.... However, the baby and medical nutrition products marketed by the company have received a much different reception due to the strategy the company has adopted in the global market....
4 Pages (1000 words) Case Study

Business Strategy: Merger with a large multinational conglomerate

n the corporate level, knowledge management and customer relationship management (CRM) will help to create a strong corporate culture and improve performance.... A merger with a large multinational conglomerate demands changes in four main strategy levels: functional, business, corporate and operational.... Taking into account the industry dynamics and the causes of high dynamics competition strategy employed by the companies is product differentiation (Crawford 2003)....
5 Pages (1250 words) Essay

Integrated Marketing Communication Strategy for McDonalds Corporation

Integrating the various communication channels used by the firm seeks to create the contact points where the firm can interact with the customers while the customers can also discover the firm and its brands.... During the contemporary period, it can be observed that there are two major factors that are changing the face of today's marketing communications (Kotler and Armstrong, 2010).... Marketers are shifting away from mass marketing and it can be seen that a leap in new information… These tools help the firms to interact effectively with their targeted audiences while on the other hand, the customers are also given the opportunity to control the messages This new phenomenon is known as integrated marketing communication (IMC)....
5 Pages (1250 words) Essay

Modernization of the Automobile Industry of India

It has huge manufacturing units in different parts of the country and also has a good supply chain.... Because of this high competitive environment it has become very important for all the companies to maintain a good quality for their products and also provide high performance cars to the customers (Fitzroy and Herbert, 2007, pp.... The chances of launching a defective product in the market does create a lot of problem for the company as the company loses all its...
12 Pages (3000 words) Essay

The Morrison Company as a Food and Grocery Retailer

Technological changes, continuous changes in market trends, innovation and globalization have heightened the level of competition in the market… The report will proceed by first looking at the company profile; its history and activities; it will then have a wider analysis of the industry by looking at the competitors, shares, growth and The report will then analyse Morrison strategies to determine their strengths and weaknesses and conclude by recommending new strategies and ways upon which they can be implemented....
14 Pages (3500 words) Essay

Business Strategy of AMT Coffee

This report “Business strategy of AMT Coffee” will analyze the organization's adopted strategies and issues that are faced by the organization with the help of strategies and models.... nbsp; Business level strategy can be divided into three types, such as cost-leadership strategy, differentiation strategy and focus generic strategy.... The organization has focused on differentiation generic strategy in order to gain potential sales growth rate....
9 Pages (2250 words) Case Study

Business to Business Marketing

The author of the current research paper "Business to Business marketing" observes that Business to Business marketing is a practical modern term of industrial marketing.... nbsp;Business to business marketing can be treated as marketing activities between two organizations.... hellip; In most of the cases, B2B marketing is short term activity which is done carefully with less glittery affairs....
12 Pages (3000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us