StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Communication and organizational Performance - Essay Example

Cite this document
Summary
COMMUNICATION AND ORGANIZATIONAL PERFORMANCE Name of Institution Communication is Central to Individual and Organizational Performance. A Critical Evaluation of the Extent to Which Managers Use Corporate Communication to Manipulate Understanding and Encourage Compliance with Management Direction Modern business environment is characterized by increased competitiveness and rapid changes…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Communication and organizational Performance
Read Text Preview

Extract of sample "Communication and organizational Performance"

Download file to see previous pages

As a result, they have been forced to adopt strategies and behaviors that can help them improve their performance and profitability and therefore remain relevant. Over the years, communication has proved to be one of the most central factors to individual and organizational performance (Abugre, 2007, p. 42). Effective communication has the potential of significantly improving individual and organizational performance. On the other hand poor communicant can considerably compromise individual and organizational performance.

Communication is indeed any organization’s lifeblood. Communication directly influences employee trust, productivity, and morale (Ng et al, 2006, p. 474). Studies have shown that effective communications can maximize efficiency, company operations, increase organization’s overall success, and accelerate the corporate strategy execution. Most managers have realized the essence of communication in organizational performance and are extensively using corporate communication to achieve organizational goals and objectives (May and Mumby, 2005, p. 29). This paper will critically evaluate the extent to which managers use corporate communication to manipulate understanding and encourage compliance with management direction.

Corporate communication enables corporate organization to relay information to its employees, shareholders, stakeholders, agencies, media, and the general public. It is important that an organization communicate the same message to its publics and especially its employees in ethical, credible, and coherent manner. According to Robson, Skarmeas and Spyropoulou (2006, p. 585), corporate communication enables employees of an organization to coordinate tasks, learn from each other and help them to create and maintain viable relationships.

Several studies have shown that corporate communication is linked to improved performance in the sense that it enhances employees’ commitment in the workplace, provides opportunity for learning, and is critical in enhancing employee satisfaction (Buchanan and Huczynski, 2010, p. 70). While corporate communication in itself is central to individual and organizational performance, it is not enough for an organization to have corporate communication as part of its strategies. Corporate communication of any organization should be designed in such a way that it achieves its objectives and significantly contributes to the achievement of overall organizational goals and objectives.

It should be packaged in such a way that it has huge and positive managerial impacts; in other words it should be a channel to flow of information, policies, and even resources (Cornelissen, 2011, p. 18). Corporate communication is a managerial tool that is often expected to coordinate activities, share information, policies, and resources with employees, reduce unnecessary managerial rules and burdens, and eventually improve organizational performance (Robson, Skarmeas and Spyropoulou, 2006, p. 589). In the absence of corporate communication, organized activities of organizations would cease to exist and organization would have many uncoordinated activities which in return would lead to poor organizational performance (Abugre, 2007, p. 45). It is in the light of this fact that managers use corporate communi

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Communication and organizational Performance Essay”, n.d.)
Communication and organizational Performance Essay. Retrieved from https://studentshare.org/management/1456664-communication-is-central-to-individual-and
(Communication and Organizational Performance Essay)
Communication and Organizational Performance Essay. https://studentshare.org/management/1456664-communication-is-central-to-individual-and.
“Communication and Organizational Performance Essay”, n.d. https://studentshare.org/management/1456664-communication-is-central-to-individual-and.
  • Cited: 0 times

CHECK THESE SAMPLES OF Communication and organizational Performance

Communication and organizational performance

Topic: Communication and organizational Performance Institution Affiliation: Date: Communication is an essential element in the success of any organization.... If an agency is to maintain high performance in a particular sector, a continuous circulation of information is essential both formally and informally.... The management thus uses this vital tool to manipulate understanding and ensure that the employees comply with organizational directives by facilitating both formal and informal communication....
8 Pages (2000 words) Essay

Organization

performance and Rewards Appraisal performance and rewards appraisal can be depicted as a process through which evaluation of contribution rendered by the employees in the organization are reviewed during a specific period of time.... Appraisal of performance in the modern day context emphasizes on objectives to attain the desired level of performance as well as setting of goals for the organization.... Hence, in the absence of such systems, organisational leaders are likely to lack in directing employees towards organisational goals and thus face difficulties in obtaining the desired level of performance from....
6 Pages (1500 words) Research Paper

How Communication Affects Organizational Performance

The paper "How Communication Affects organizational performance" meant to determine how interpersonal communication skills can be applied in business situations.... The information to be employed in the completion of this paper will be gathered from: The provided Hall Furniture case study, Journals on organization communication and interpersonal communication, Past case studies, evaluations and manuals on interpersonal communication.... nbsp; An example of an informal communication pattern is one adopted by the accounting department in Hall furniture....
7 Pages (1750 words) Assignment

Communication Behaviors and Organizational Culture

This paper aims at discussing how communication behaviors, organization culture, and their interface affect organizational performance.... In this context, organizational performance may refer to levels of customer satisfaction, quality, and quantity in production, sustainability, motivation, and compliance to set standards.... This leads us to the research question, which seeks to establish how communication behaviors, organization culture, and their interface affect organizational performance....
10 Pages (2500 words) Research Paper

Managing Organizational Communication

Managers facilitate organizational communicationCommunication plays an essential role in achieving managerial and organizational goals and objectives effectively.... To do this, managers should have good communication and interpretation skills, as, ultimately, the employees' interpretation of information depends on the accuracy of the managers' comprehension of the information and the effectiveness of their communication ("Managing communication," 2004, p.... Communication is essential to inform employees of their goals, to compare with co-workers' performance, and for assessing employees' overall performance....
16 Pages (4000 words) Essay

The Manager's Role in the Communication

This kind of communication is very important because this is where bottlenecks can be created or avoided and projects can be given a boost, for strengthening this kind of process infrequent communication and communication in a work free environment or a casual environment can be encouraged.... Starting off it is imperative that one understands what communication basically means and what kinds of processes are there in an organizational environment.... Communication is the basic tool through which we get messages across to other people so that they can have a clear idea of the perspectives that we hold, in an organizational environment it is all the more important because as managers, communication is perhaps the only tool one could use to direct subordinates and get the message to the higher authorities....
8 Pages (2000 words) Essay

Employee Participation Schemes in Improving Organisational Performance

In the paper “Employee Participation Schemes in Improving Organisational performance,” the author discusses the diverse forms of employee involvement.... The many forms of employee involvement can be grouped into two basic categories.... The first approach consists of suggestion systems....
8 Pages (2000 words) Coursework

Improving Organizational Communication

When an organisation has good communication, performance and personal effectiveness improve, and the resultant collaboration promotes positive workplace cultures.... The paper "Improving organizational Communication" highlights that effective organisational communication does not only involve the media and the messages, but the management must ensure that the communication channels and networks through which information flows have direction and purpose.... hellip; Employees at Supreme Engineering are both receivers and sources of communication as they engage in encoding and decoding messages, which is the basic process of human communication....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us