StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Intuit Advantage - Case Study Example

Cite this document
Summary
The paper "The Intuit Advantage" states that Intuit is a company that develops one of the world's best selling software. The software deal with financial tools, tax preparation, and provides one of the best financial platforms for small businesses to grow and develop…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
The Intuit Advantage
Read Text Preview

Extract of sample "The Intuit Advantage"

Their big breakthrough came in 1997 when they designed a software system known as COSMOS which would totally focus on the customer's needs. This system had various advantages. One of them is that the customers organized it (Plunkett 27). This had several reimbursements. Through this system, it was easy for intuit to know who are its most loyal profitable customers. This system kept a record of every customer, and with this, the company would easily identify the profitability drivers. Therefore, this was very advantageous as it developed a greater understanding of Intuits customers.

An added advantage is that it enabled the sales agents to be well informed when dealing with customers. This is because all the customer information was accessible to them as they could see it in the customer's file. The advantage of this is that it created an efficient way of working with customers, for example, those customers that had special requests. Decisions made on how to deal with these customers could be supported by having information on the customer's specifications, and his or her past transactions.

COSMOS also developed a system that automates data entry. This was of great significance as it helped reduce errors and decrease call length. In 1999, Intuit integrated a new phone system technology into COSMOS (Plunkett 120). The system performed in a way that it identified the customer who was calling, and brought his or her records regarding any transaction made in the past. This enabled FSG to track its high-value customers and direct them to highly skilled and trained special agents for the provision of optimum services.

As much as there were several advantages the company faced as a result of becoming online intermediaries, there were also a number of challenges faced. The company faced the challenge of the company changing its mindset from being a product-driven company to an online servicing company (Plunkett 45). According to Redmond, the companys CEO, the switch of the business from physical distributorship to online servicing would be a difficult task as this would entail a 24/7 watch, as opposed to the ‘ship products and go party mentality which employees were familiar with.

The other disadvantage they faced was that it required a lot of effort to clean and restructure the data of the company into a new format. Lee emphasized the magnitude of having a clean database in the web industry (Plunkett 67). He added that the tolerance people had for bad data on an internet site was much lower than that people had for a call centre. In 1999, the company made a move to start electronic ordering and distribution. This move had several advantages such as reduced calling costs.

This was advantageous to customers who prefer calling services. Secondly, the cost of goods sold reduced significantly as shipping costs were eliminated. However, there were a number of limitations regarding this method. It was very difficult to predict the nature of demand. ESG had to double its server capacity after there was a very high demand for web download in 1998 December (Plunkett 167). This was a disadvantage as they could not tell the level of demand concentration throughout the week. Secondly, the amount of effort required in dealing with database issues was also unanticipated.

Therefore, this was another challenge they faced as it took intuit twice as long as they anticipated replicating their party database. Even though physical distribution continues to be a significant part of the business, Intuit continues to make moves that embrace the internet even with the challenges they are facing.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study Example | Topics and Well Written Essays - 500 words - 7”, n.d.)
Case Study Example | Topics and Well Written Essays - 500 words - 7. Retrieved from https://studentshare.org/business/1632876-case
(Case Study Example | Topics and Well Written Essays - 500 Words - 7)
Case Study Example | Topics and Well Written Essays - 500 Words - 7. https://studentshare.org/business/1632876-case.
“Case Study Example | Topics and Well Written Essays - 500 Words - 7”, n.d. https://studentshare.org/business/1632876-case.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Intuit Advantage

Analysis Strategy of an Organization from Strategic Intent and Stretch Perspective

Strategy is always identified with Porter's (1996) elucidation, which suggests that strategy involves creation of a unique and valuable position, involving a different set of activities.... ... ... ... Analysing strategy of an organisation from strategic intent and stretch perspective.... Strategy is always identified with Porter's (1996) elucidation, which suggests that strategy involves creation of a unique and valuable position, involving a different set of activities....
8 Pages (2000 words) Essay

The Four Building Blocks of Competitive Advantage

The author evaluates the four building blocks of competitive advantage which include efficiency, quality, innovation, and customer responsiveness.... Competitive advantage is defined as the specific strategic advantages that a company maintains over rival companies in the same market or industry that serves to strengthen the business position.... Others consider a competitive advantage to be the implementation of unique value creation that is not currently being exploited by competition (Clulow, Gerstman & Barry, 2003)....
3 Pages (750 words) Essay

Classic Comparative Advantage vs. Porter's Competative Advantage

There are a few theories that try to define this industry competition; amongst which, Porter's Five Forces Model and Classic Comparative advantage are noteworthy.... The industry structure and the positioning within a particular industry are the basis on which Porter has promoted his theory of competitive advantage.... He states that the bargaining power of buyers and suppliers, and the threats ic Comparative advantage vs.... Porters Competitive advantage In a particular industry, the firms are always competing with each other in order to sustain and grow....
2 Pages (500 words) Essay

Strategy Intent

The paper "Strategy Intent" presents that Hitt, Ireland, and Hoskisson (1995)) developed a strategic leadership model which included six important parts, namely deciding strategic direction; leveraging from core competencies; developing human resource.... ... ... ... Strategic intent fits the bill by helping planners and others in clarifying and realizing the vision of a company....
6 Pages (1500 words) Essay

Strategy as Competitive Advantage

This assignment "Strategy as Competitive advantage" seeks to give a breakdown of what happened during a strategy preparation process.... The first advantage is that through the linking procedure participants (team members) can start to recognize in more aspects how the surfaced issues connect to each other (Raimond and Eden 1990)....
12 Pages (3000 words) Assignment

Organizing Business Finances Using QuickBooks

There are numerous capabilities and benefits that may be realized by using QuickBooks because of several features which users can take advantage of.... This makes it less likely to make mistakes that would have otherwise been many if using paper or spreadsheets (intuit 1).... Also, sales and expenses can easily be tracked using QuickBooks by simply entering the details of these transactions as they happen (intuit 1)....
1 Pages (250 words) Assignment

Leadership Skills and Management Style of Brad Smith

intuit's long-term mission is to provide customers with a simple and improved financial life, and Brad has been profound in making this.... Brad has led intuit in developing products and services that simplify the life of close to 45 million consumers, accounting professionals and small businesses.... Under his leadership, the company has managed to cultivate an and experimental culture regardless of the number of years intuit has been in business....
8 Pages (2000 words) Term Paper

Design Thinking as a Methodology for Innovation

The "Design Thinking as a Methodology for Innovation" paper examines this strategic tool for business leadership.... It is heuristic because it creates its own rules that enable business leaders to solve the marketplace and the production factory mysteries.... .... ... ... Business process management is at the heart of organizations....
6 Pages (1500 words) Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us