StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

A Single Core Strategy - Essay Example

Cite this document
Summary
In the paper “A Single Core Strategy” the author compares corporate-level strategy with the business-level strategy. In the business level strategy, each separate product line or division is given separate mission statements and goals as they have separate competitors and markets to operate in…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
A Single Core Strategy
Read Text Preview

Extract of sample "A Single Core Strategy"

A good marketing manager tries to achieve his objectives and tries to fulfill his role by setting up goals that are smart, measurable, achievable, realistic, and timely. In order to fulfill or achieve his targets, a good marketing manager leads his subordinates and organization towards meeting these objectives. In a diversified organization like General Motors, a marketing manager can look at the overall objective of the business, and then based on this objective he can set up the strategies or goals of various different products or SBUs within a business.

Only when these objectives are in line with the mission or vision of a business, a business like General Motors can achieve success by meeting their targets. The marketers can provide certain very useful information on the basis of planning. They can provide sales data of a product, consumer reactions to the product, changes in consumer tastes, impact of competition in the market, and how to make sure that the product remains successful in the market. Only if they have well-defined plans they can hedge volatility in the markets and can take large and diversified companies towards success.

SBU strategy or business-level strategy can acquaint a firm with the market environment and make policies that are best suited for a business like General Motors. This way they can avoid being overshadowed by the competitors marketing strategies. They can also maintain competitiveness in the market in terms of cost leadership and differentiation if they plan ahead of the competition. Business-Level Strategy also makes sure that the overall mission and vision of the company remain at the center of all business-level strategies and the firm continues to work to achieve its main target.

Business-Level Strategy also helps Separate Business Units to focus on their competencies. For example, a department in the General Motors who produce cheap cars through cost leadership can maintain its competitive advantage by focusing on cost, whereas another department that produces luxury cars can focus on differentiation. This helps various departments in an organization to focus well on their competencies and that focus remains there and is not lost if a firm goes for a single policy or strategy to be levied on all SBUs within a firm.

It also helps marketing managers of different SBUs to work according to their own style rather than being ruled by a single-core strategy and hence the outcome of this is the more efficient and better decision-making process.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(A Single Core Strategy Essay Example | Topics and Well Written Essays - 500 words, n.d.)
A Single Core Strategy Essay Example | Topics and Well Written Essays - 500 words. https://studentshare.org/business/1531666-marketing-mangement
(A Single Core Strategy Essay Example | Topics and Well Written Essays - 500 Words)
A Single Core Strategy Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1531666-marketing-mangement.
“A Single Core Strategy Essay Example | Topics and Well Written Essays - 500 Words”. https://studentshare.org/business/1531666-marketing-mangement.
  • Cited: 0 times

CHECK THESE SAMPLES OF A Single Core Strategy

Google Inc Business Strategy

Depending on the business and the market environment a firm can either chose one strategy or a combination of these strategies....  Overall cost leadership strategy involves a strategic framework in which a business organization lowers its cost of operations and uses the cost benefits to sell products at lower prices than their competitors.... Business organizations using a differentiation strategy provide a unique product or service offering that is unmatched by the competitors in the industry segment....
8 Pages (2000 words) Essay

Acquisition Strategy Analysis

When organizations and businesses have not been provided with adequate resources and supplies, the ownership may appear to be towards an acquisition or merger strategy.... hellip; Acquisition strategy Paper.... When organizations and businesses have not been provided with adequate resources and supplies, the ownership may appear to be towards an acquisition or merger strategy.... This kind of strategy performs the duties of a checklist on behalf of the business' owners, in order to see to it that every crucial issue has been addressed and other possible alternatives considered before any acquisition or merger strategy can be initiated....
4 Pages (1000 words) Essay

Strategy As Simple Rules (Yahoo)

Different companies have thus used different forms of market scope technicalities to devise strategies, all of which can be boiled down to just one word, which is strategy (Hammer and Champy, 2005).... s success since its establishment in 1994 can be attributed to the type of strategy that the company uses.... uses what is referred to as strategy as simple rules.... In this essay therefore, four key areas or aspects of strategy as simple rules are outlined from the Yahoo!...
8 Pages (2000 words) Essay

Strategic Management at Nokia

Strategic thinking is defined as “an intent-driven approach to a strategy based on critical theory and supported by a complex cluster of cognitive capabilities that are distinct and different from strategic planning”.... The main purpose of strategic thinking is problem-solving and leading a rigorous process of challenging, exploring and examining the underlying premises of the strategy and at the same time, generating new options for creating a sustainable, innovative and winning strategy....
6 Pages (1500 words) Coursework

Strategic Management Involvement

We are told by writers on strategy that we should keep the environment under constant review.... Form the point of view of strategic management, what is the practical use of knowing what is going on in the environment Can environmental scanning tools be distinguished in terms of ( a ) the information they provide and ( b ) the use that can be made of that information, and which tools would you use in what circumstances … Mintzberg gives importance to the fact that strategy develops over time as intentions have a collision with each other as well as contain an altering reality....
8 Pages (2000 words) Essay

The Strategy of Apple Company

Competitive advantage is a management strategy that was first developed by Michael Porter who classified the competitive advantage of an organization as being either achieved through differentiation, or by adopting lower costs of production (Dicken 2011).... One of the companies in the last decade that has outshone its competitors due to the adoption of a strategic management strategy that places emphasis on acquiring a competitive advantage via adoption of new technology and differentiation different form other firms in the market has been Apple....
7 Pages (1750 words) Essay

The High Cost of Low Wages

The plan should be first inducted as a training module for a single branch and then slowly spread into other branches at first in a country, then in a continent and then through all the continents.... The company had to take a change management strategy to turn things around.... One of the important objectives of implementing the strategy for change management was to revive the falling sales and get the company back on the growth platform.... A simple strategy would be looked into what has changed in the customers buying behavior....
6 Pages (1500 words) Assignment

Strategic Management

hellip; Internal growth strategy entails the capabilities of a business such as product or service development with the aim of expanding the customer base and market.... The external growth strategy is focused on gaining a customer base and market.... The acquisition is an external strategy that helps a firm to increase market presence.... ompanies gain customer loyalty when they use Porter's strategy of cost and leadership methods for internal growth....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us