StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

EasyJet - A 'No Frills' Airline - Assignment Example

Cite this document
Summary
Because of its easy, basic administration. EasyJet is the biggest budget air-transport organisation in UK with significant courses scope in Europe (Jones 2007). It was…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
EasyJet - A No Frills Airline
Read Text Preview

Extract of sample "EasyJet - A 'No Frills' Airline"

Download file to see previous pages

only takes direct deals as opposed to through operators from different air transport organisations is that EasyJet does not give free drinks and beverages, ticketless and just acknowledge direct booking (Business Teacher 2001). The start of EasyJet depended on two leased planes. Whats more, the first destination was Glasgow and dispatched with ultra-ease flights, the publicizing motto is "London to Glasgow, less expensive than a pair of pants!" (Jones 2007). Nowadays, EasyJet has the flight destination all through Europe.

EasyJet started being profitable towards the end of the second year. In 1997, the EasyJet was a stable business entity, marked an agreement with Boeing contributing $500 million to purchase new airplane. At first, EasyJet worked with a solitary kind of Boeing 737 (Gronroos 2008). In 2004, EasyJet requested 120 Airbus A319, EasyJet turned into the organisation that using Airbus A319 as principle model in minimal effort carrier organisations. In 2010, the number of travellers using EasyJet reached 49 million, positioned second place in air transport in Europe (Jones 2007).

Strategic Business Unit (SBU) have to be focused on fulfilling customers’ needs with a particular end goal to attain to above normal returns, and this is carried out through Business-level strategy (Aaker 2001). Business level methods are elements provide quality to customers and increase a competitive advantage by exploiting SBU, in single market or industry (Aaker 2007). Business-level strategy is concerned with a companys position in an industry, in respect to competitors and the five forces of rivalry (Gronroos 2007).

Customers are the central to a company’s business level strategy. Who will be served, what needs must be addressed, and how those needs will be fulfilled by the organisation (Holt 1998). The strategies by porter describe which strategy a company uses in order to gain a competitive advantage over the competitors in the market. The strategies are the cost

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“EasyJet - A 'No Frills' Airline Assignment Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/management/1680614-easyjet-a-no-frills-airline
(EasyJet - A 'No Frills' Airline Assignment Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/management/1680614-easyjet-a-no-frills-airline.
“EasyJet - A 'No Frills' Airline Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1680614-easyjet-a-no-frills-airline.
  • Cited: 0 times

CHECK THESE SAMPLES OF EasyJet - A 'No Frills' Airline

EasyJet Plc's Success Secret

LITERATURE REVIEW Table of Contents Table of Contents 2 Introduction 3 Company Overview 3 Business Description 3 Company History 4 Company Management Structure and Corporate Governance 5 Business Strategies 6 Financial Performance Review 7 Conclusion 8 References 10 Introduction EasyJet plc is a well known low cost airline company operating in Europe.... EasyJet Switzerland and EasyJet airline Company Ltd.... Apart from scheduled airline and in-flight services, the other associated services offered by EasyJet includes online reservations, hotel rooms and car hire facilities....
7 Pages (1750 words) Essay

Relationship Marketing in Top UK Airlines

The relationship between an airline and the people it serves has become one of the most important factors in an airline's success.... The first two are low-cost carriers and the third is a traditional international airline.... Intense competition and rising fuel prices caused plummeting share price at easyJet in May, and in an online analysis of the airline industry, it was found there was an increase in visitors to online sites for budget airlines, but traditional airlines showed a higher visitor rate (Cahill 2004), perhaps an indication of the growing connection between customers and business....
9 Pages (2250 words) Essay

Airline Business

One example of this is easyJet airline Company Limited (EasyJet) which is a budget airline in Europe that took its strategy from the American firm Southwest Airlines.... One example of this is easyJet airline Company Limited (EasyJet) which is a budget airline in Europe that took its strategy from the American firm Southwest Airlines.... It is irrefutable that the deregulation of the European airline industry primarily contributed to the rise of low cost carriers....
2 Pages (500 words) Case Study

Marketing and Communication Plan: Aer Lingus

If one were to consider the state of travelling by air in the modern day, it is no surprise that despite the heavy use of Internet reservation and several budget airlines, one most often ends up dejected due to reasons such as less baggage allowance, hidden costs, unexpected… as such, customers end up repenting for having chosen the airline thereby resulting in a loss of future customers.... The company has grown from a small carrier to Ireland's principal carrier by thriving on the idea of the ‘no-frills airline' concept, a business model that has been adopted by several European airlines such as Ryan air and Easyjet....
6 Pages (1500 words) Essay

EasyJet Airlines

Established in 1995 in the UK, Easyjet is Europes leading low-fares airline providing low cost services from across the UK and its popularity has rocketed over the years due to its reasonably priced tickets and remarkable customer service.... The Civil Aviation Authority (CAA) has ranked Easyjet as UKs largest airline in terms of passengers flown for the second According to the CEO Andy Harrison "EasyJet is now the UKs National airline.... Passengers have clearly voted with their feet, boarding EasyJets aircraft more than any other airline....
5 Pages (1250 words) Coursework

Marketing Communications: Brands, Experiences, and Participation - No Frills Airline

This paper "Marketing Communications: Brands, Experiences, and Participation - No Frills airline" focuses on the fact that EasyJet is a British airline company having its headquarters in Luton.... This airline carrier company operates a low-cost business process.... “No frills” strategy helps this airline company to earn a good amount of profit from its business.... easyjet is present in different parts of the UK....
9 Pages (2250 words) Case Study

EasyJet Pan-European Airline Company - PEST Analysis, the Value Chain Analysis

The paper "EasyJet Pan-European airline Company - PEST Analysis, the Value Chain Analysis " discusses that some sections of the value chain are weak resulting in reduced performances, such as procurement department needs to be looked into since most of the fleets' parts are imported.... easyjet operates in more than 30 countries that have do not have trade restrictions.... 6; easyjet, 2013).... In the same way, as Europe becomes integrated; the introduction of the single currency is expected to bring more business to easyjet (easyjet, 2014)....
11 Pages (2750 words) Research Paper

EasyJet: Applying Strategic Theory To Service Organisations

This paper is about the prospective of easyjet's strategy.... easyjet falls under the category of global companies.... easyjet is a very customer centric company and the strategies of the company are affected mainly by the different needs of the customers.... easyjet is a very ethical company and the company pays a lot of attention to all its stakeholders.... The Marketing Strategies are derived from easyjet's organizational profile and its environment....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us